Marketing Plan for Chain of Pro Shops Located Within Ice Arenas

Executive Summary Pro shops are businesses involved with selling sporting equipments that are required in the sporting facility. The chain of pro shops is situated in an Ice Arena and offers a wide range of hockey equipments as well as bags, apparels and coaching products among others. The chain has a single supplier and for this reason, the products are similar and range within the same price.Advertising We will write a custom research paper sample on Marketing Plan for Chain of Pro Shops Located Within Ice Arenas specifically for you for only $16.05 $11/page Learn More These shops are dedicated to ensure that the players, coaches, fans and other interested shoppers get the greatest services and high quality goods. One of the main aims of the company is to increase the awareness among the customers of the available services and products as well as develop trust and loyalty for the growth of the shops. Increase in promotional tools will be used as a mark eting strategy, as well applying proper inventory management techniques. Market Overview The current market status of the pro shops is determined by the players and the individuals who visit the arenas. While the customers have been mainly the fans and the teams using the arenas, there is a need to increase the scope to reach even those who watch the game at home. The new strategy is meant to include online customers, who would access the shops’ products and purchase online. While there is a problem with congestion of shops in one arena, the strategy is to start specializing in certain products in order to avoid competition. Teams’ Model The arenas are used by both schools and professional teams. The amount of customers is therefore at a constant flow as a result of large number of tournaments. While the neighborhood has some other arenas, the specific arena within which these pro shops are located is one of the biggest. There is therefore a better chance of increased customers’ inflow as compared to the other ice arenas. With these considerations, the target customers are those attending the matches as well as those from the neighboring arenas, who should be encouraged by the new marketing strategy.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Target Market Growth The popularity of ice hockey has been increasing significantly. According to the TalkOn (2008) guide, Ice hockey is increasingly gaining popularity and for this reason, there is potential for increased customers in not only the United States, but also the rest of the world. With effective online marketing strategies, the shops will have the potential to increase their products awareness to potential customers and hence increase the sales of the sporting equipments and associated products. Marketing Objectives One of the major objectives of the pro shops is increasing the aw areness of their products to not only the local customers but also international fans. Increase the seasonal revenues to over $ 1 million collectively. SWOT Analysis Strengths One of the strengths of the pro shops is that the arena is state-of-art and hence encourages more fans than most other arenas. There is therefore a chance of increased demand of the products in the pro shops. The pro shops retail in many products and they combine a variety of products from different teams. This allows the fans an opportunity to get the specific products that they require. Weaknesses One of the major weaknesses with the company is the concentration of many pro shops within one arena. This creates unnecessary competition and affects the returns generated. Opportunities The increasing use of online marketing and financial transactions will allow for increased and expanded sales to not only the local-based customers but also the international ones. Threats The increasing popularity in other games like basketball and soccer may lead to reduced interest in Ice hockey and hence lead to reduced demand for ice hockey products. Pricing Strategy Some of the products in the pro shops are considered to be overpriced. The shops will try to adjust the prices by considering various cheaper sources and this will require the diversification of supply chains.Advertising We will write a custom research paper sample on Marketing Plan for Chain of Pro Shops Located Within Ice Arenas specifically for you for only $16.05 $11/page Learn More In addition, to avoid price competition, the pro shops will develop a strategy that will have the different shops engage in different products to avoid unnecessary competition. This will allow for the comparison with other competitor prices in different arenas in the region (Mondschein, 2009). Through appropriate and timely promotions, the pro shops will ensure that the customers are given a chance to purchase at reduced prices (Smith, Smith, 2011). Some services will be introduced that will be meant to save the customers’ spending, while still contributing to the shops’ returns. One of such will be skates’ repair and sharpening in order to tap those individuals who would not afford new pairs of skates. Through this strategy, the shops will create another way of increasing the customers without compromising on the shops’ returns. Marketing Communications Plan To increase the customers’ awareness of the available products in the pro shops, it will be essential that proper communication strategies be implemented (Masterman, Wood, 2006). One of the strategies that the shops will adopt is the use of brochures and leaflets during tournaments. This will ensure that the customers will spread the information about the shops’ products as they leave the arena after matches. In addition, the shops will develop personal links that will help the interested customers to gain access to their sites for information about the available products and the prices (Meyerson, 2005). The creation of online databases will also occur in line with the development of online payment options that will save the customers the hustles of making physical contacts with the company. Advertisement will also be made through print and electronic media in order to ensure that the public knows about the products. The internet for example will be great since it is expected to reach a large number of potential customers (Masterman, Wood, 2006). Sales and Marketing Channel Plan The products would need to be introduced to the potential customers through effective sales and marketing channels. This would ensure that rather than knowing of the existence of the products, the customers will be persuaded through appropriate means to purchase the products. One of the important aspects within this strategy is the workforce (Mathur, 2006).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More While the chain has three sales persons in each shop, it will be important to increase the number of sales persons to five, especially during tournaments. This will ensure that there will be broader coverage and hence increased sales. The sales teams will also be positioned in the online channels in order to communicate directly with the customers and offer help and ideas about the available products (Meyerson, Scarborough, 2007). The shops will set sales goals in terms of distributed brochures and leaflets per individual match. This will proceed to be cumulatively reflected at the end of fiscal period, which should also coincide with playing season. In each match, the sales persons will strive to distribute around 5, 000 brochures in each game. This will make it easier for the awareness campaign to speedily get integrated into the interests of potential customers. In addition to the brochures’ distribution, the sales team will strive to increase the number of promotions to one per week throughout the ice hockey season. Product demonstration will also be started. The management will start demonstration initiatives by looking out for pro skaters to demonstrate the use and application of some of the products like skates and goalie sticks. In addition, the management will find opportunities to demonstrate the effectiveness of some coaching equipments in order to encourage not only the players and fans, but also the coaches. While the communications plan is effective enough to increase the number of customers, it will be important to maintain proper records for the sake of customers’ trust. In addition, the inventory will ensure that the management knows of the available products and those that need to be added. This will prevent customers from making orders that are out of stock. One of the most effective ways of managing the inventory is by use of bar codes and radio frequency Identification (McCraven, 2011). These types of technologies count the products as they are purchased and sold to customers. It therefore makes it easier for the marketers to know the products that are on the shelf, how many they are, and the ones already sold. The radio frequency identifiers may be incorporated into the database of available products to evaluate the rate of purchases and hence estimate the demand and supply. These tools will help in reducing chances of mismanagement and missing records since they can affect a lot the credibility of the shops. Since the shops will contemplate on diversifying the supplier chain in order to avoid monopolistic dependence that would affect the pricing strategy, keeping record of the purchases would be a must. The inventories will thus help in restructuring the marketing strategies hitherto applied by the pro shops. References Masterman, G., Wood, E. H. (2006). Innovative marketing communications: strategies for the events industry. Burlington, MA: Butterworth-Heinemann. Mathur, P. (2006). Sales And Market ing Management. New Delhi: Ishar Books. McCraven, S. (2011). Inventory Control Comes of Age. Retrieved from https://precast.org/2011/04/inventory-control-comes-of-age/ Meyerson, M. (2005). Success secrets of the online marketing superstars. Chicago, IL: Kaplan Publishing. Meyerson, M. E., Scarborough, E. (2007). Mastering Online Marketing. Upper Saddle, NJ: Entrepreneur Press. Mondschein, K. (2009). Advertising, Sales, and Marketing. New York: Infobase Publishing. Smith, T. J., Smith, T. (2011). Pricing Strategy: Setting Price Levels, Managing Price Discounts, Establishing Price Structures. Mason, OH: Cengage Learning. TalkOn. (2008). An Introduction to Ice Hockey. Web. This research paper on Marketing Plan for Chain of Pro Shops Located Within Ice Arenas was written and submitted by user Dalton A. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Write NROTC Essay

How to Write NROTC Essay How to Write NROTC Essay In your NROTC essay you should explain your reasons to apply for the Naval ROTC program. It is usually a short paper which must convince the admission committee in your outstanding skills and independent way of thinking. This essay is pretty different from all the others you have written by now; first, because it is related to your career plans, and second, because it really requires a very special attitude. Your favorite (or not so favorite teacher is not there to analyze your paper or to say a word about it. One, two or several committees (it depends on the date you have submitted your application) will check it carefully, without a whit of personal sympathy. If you have already chosen your future career, and also know what you are going to study at the ROTC program, then you are familiar with the documents required for application. The essay is only one of them (besides an interview, recommendation letters, academic transcripts, tests scores, etc.), and perhaps you see the possibility to attract the committee’s attention. At any rate, this paper must be conceived as a manifestation of your personality, character, skills, interests, and so forth. You have to give your essay a more personal f eel, otherwise you will not be approved, as thousands of people like you apply. What will impress the committee would be the skills and competencies like: leadership skills, responsibility, good logical reasoning, knowledge in the field of international relations or history, command of foreign languages (like Chinese, Spanish, Japanese, etc.), personal integrity, and self-command. Although this paper is focused on your personality, it must turn upon your understanding of military service and the defense of the Fatherland. This paper will sound convincing enough if you follow some instructions. How to write NROTC essay – 5 essential tips 1. Present your achievements Put emphasis on the athletic and academic ones. Your school grades are very important, as the ROTC program trains potential officers and military scientists. Don’t forget that as a military scientist you may contribute more to your Fatherland, depending on your competencies and potential. List all of them concisely. 2. Explain your motivation to apply for NROTC What experience do you have in the military sphere? Do you have relatives that have served in the army, or have fought in a war? If yes, how have they influenced your worldview? Advice: reading history books or watching TV channels should not be counted as a military experience. You’d better mention a summer camp in which you have participated, or a special course (even a first aid course). If you don’t have any experience, then you may merely describe the feelings and thoughts you associate with the word â€Å"army.† Be positive! 3. Tell a little bit more about your personality As it has been said, put emphasis on your athletic skills, leader skills, academic achievements and interests. What extracurricular activities have you participated in? Why? What have you learned from them? 4. Morality Morality is another side of your personality. What are your values? Are you ready to fight for them, if needed? Advice: you may mention that you are a religious person but do not put too much stress on that. Remember: you want to serve in the US Navy! Show loyalty to your country. Don’t forget that there are various religious doctrines which preach pacifism and/or disobedience to the state. In this sense, if you express too strong religious feelings throughout the paper, it will produce nothing but suspicion. 5. Coherence and order You should start from your personality, then explain your motivation, and at the end list the (important) achievements you have. In all cases, there must be a logical and semantic connection between the paragraphs next to each other. Introduce yourself very concisely, and conclude your paper with a general statement concerning your personality, or your potential contribution to the Navy. Having written your essay, handle it over to a friend, relative, or teacher. Then revise it several times. Try to keep the deadline and apply as early as possible; then your essay will be examined by more people. Prepare your interview according to what is written in the essay. Don’t fall in despair if you are rejected: life will give you another chance to prove your skills and competencies.

Compare and Contrast Speech treatment of dysarthria Research Paper

Compare and Contrast Speech treatment of dysarthria - Research Paper Example Behavioral methods that endeavor to enhance speech precision comprise the volume of intervention strategies for this population, as the dysarthria does not often respond dynamically to medical interventions; although a variety of cases and group studies commonly maintain the eï ¬Æ'ciency of behavioral treatment, much work continues to ascertain a rigorous evidence base (Lansford et al., 2011). Four research articles specifically, Articulatory Deficits in Parkinsonian Dysarthria: an Acoustic Analysis (Ackermann & Ziegler, 1991), Deep Brain Stimulation of Caudal Zona Incerta and Subthalamic Nucleus in Patients with Parkinson’s disease: Effects on Diadochokinetic Rate (Karlsson et al., 2011), Effect of LSVT on Lexical Tone in Speakers with Parkinson’s disease (Whitehill et al., 2011) and A Cognitive-Perceptual Approach to Conceptualizing Speech Intelligibility Deficits and Remediation Practice in Hypokinetic Dysarthria (Lansford et al., 2011), conferred speech treatment t echniques for dysarthria. Ackermann and Ziegler (1991) performed an acoustic speech analysis of sentence utterances to provide information on speech tempo and accuracy of articulation. Conversely, in the research article of Karlsson et al. (2011), the authors on the effects of Deep Brain Stimulation to the Diadochokinetic Rate of patients with dysarthria suffering from Parkinson’s disease. On the contrary, Whitehill et al. (2011) tackled in detail the treatment modality known as Lee Silverman Voice Treatment or LSVT and its benefits and consequences for patients with dysarthria. In contrast, Lansford et al. (2011) gave emphasis on conceptualizing and justifying potential targets for speech remediation. This paper aspires to tackle the different research articles mentioned and to analyze the similarities and divergences of the treatment modalities for dysarthria encompassed in the cited research articles. The study entitled, Articulatory Deficits in Parkinsonian Dysarthria: an Acoustic